All indicators validate that investment in fintech, new technological improvement, and automate financial services, is skyrocketing and is expected to exceed even further.
FREMONT, CA: This investment will take into dramatic time and cost savings and improvements to service offerings from financial institutions. Here are the top five fintech trends everyone should be watching in 2020 because they will impact anything that involves money.
Hyper-personalization via big data and AI
For many years, marketing experts embraced the benefits of personalization to attract customers and keep them loyal. Currently, big data and artificial intelligence has helped to process, store, and drive insights from the information, hyper-personalization is possible on an unprecedented scale. Financial institutions have information about their customers' behavior and social and browsing history. AI facilitates real-time omnichannel assimilation of these insights to provide a personalized one-to-one marketing experience for their customers when the information is highly relevant and useful.
Blockchain is an individual immutable computer file that is decentralized and distributed, is disrupting the financial institutions. Blockchain can make things highly efficient in the financial services industry. Since fraud and identity theft cost the financial institutions billions of dollars annually, blockchain can save the industry from witnessing these significant losses. Financial institutions will use blockchain for smart contracts, identity management, digital payments, and trading shares.
Robotic process automation (RPA)
In 2020, robotic process automation (RPA) will continue to impact financial institutions to help them be more efficient and effective and help ensure they meet federal and state compliance requirements. Today's advanced RPAs don't have to be programmed explicitly to perform tasks; they can observe what the humans do and then automate or suggest improvisations to processes. This consists of processes such as customer onboarding, risk assessments, verification, security checks, data analysis and reporting, compliance processes, and most other repetitive administrative activities.
Chatbots are supposed to interact with the customers of most of the banks and businesses. By eradicating the human involvement in these interchanges, productivity, and speed improvements. According to one report, financial chatbots save more than four minutes on every interaction. This is a booming area because of the progress made in natural language processing and speech generation.