While the proptech industry has made significant progress moving from traditional models to online, there are opportunities to continue streamlining and access capital. Departments like financing, investing, and ancillary services have also remained complicated and mostly stagnant over the past several decades.
FREMONT, CA: The first-ever institutionalized residential leaseback company, EasyKnock, announced that Viola FinTech has joined its Series B funding round with a USD 5 million investment, taking the Series B total to USD 25 million. The latest investment by Viola FinTech demonstrates the company’s regard for EasyKnock’s operational excellence and technological brilliance. Viola’s enthusiasm to invest in PropTech is driven by its impact on the digital transformation of real estate transactions.
“One of the greatest promises of PropTech is that it enables not only digital transformation of the real estate transaction but more importantly liquidity in a very illiquid sector,” said Tomer Michaeli, General Partner, Viola FinTech. “EasyKnock provides exactly these two benefits, enabling cash strapped consumers to unlock the cash from their most valuable asset - their home, thus providing them an essential financial flexibility, which is critical especially in this time of unprecedented uncertainty.”
While the proptech industry has made significant progress moving from traditional models to online, there are opportunities to continue streamlining and access capital. Departments like financing, investing, and ancillary services have also remained complicated and mostly stagnant over the past several decades. EasyKnock is transforming this scenario by laying the groundwork for consumers to take advantage of the USD 6 trillion of trapped equity in the United States.
“Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation,” said Jarred Kessler, CEO of EasyKnock. “Tomer and his team understand that processes of the past are dated and consumers should have more options at their fingertips. They recognize we’re moving in a direction of financial freedom and flexibility. We are delighted to have them aboard for this journey.”
EasyKnock is redefining the American dream by offering products that empower homeowners to access the value in their homes without the burden of moving. Grounded in a deep understanding of the housing market, EasyKnock advisors work with consumers to provide fast, reliable, and supportive service through the entire home selling and leasing process.